The independent alternative to dealer website platforms
A custom site your dealership owns outright: the domain, the hosting, and every page are registered and billed to you. We build it, you own it, and the person who built it answers the phone.
Why dealers leave the platforms
Read the complaint boards for the big dealership website vendors and the same stories repeat: bills that continue after cancellation, reps who stop answering once the contract is signed, year-long terms with buyout clauses, and dealers fighting to get their own domain released. The product is the lock-in.
The independent model removes the lock. Your domain is registered to your dealership. Your site lives in your accounts. You pay for the build and own the result, the way you own your lot and your shop. If we ever stopped working together, you'd lose nothing.
What an RV dealer site has to do
RV buyers research for months before they walk a lot, and they check dealer websites while they do it. Your site is working that whole time, or it isn't. Ours are built to answer the questions buyers carry through those months, show your inventory the way shoppers browse it, and make contacting your sales desk effortless from a phone.
- Inventory presented for how buyers shop: photos first, filters that match how people compare units, and unit pages that answer questions instead of listing specs alone.
- Buyer-guide content that captures shoppers early in the research window, months before they're ready to buy.
- Pages structured for Google and AI search, so "best travel trailer for a family of four" searches find your dealership.
- Fast on phones. Buyers browse lots from their couch, and slow pages send them to the next dealer.
- Financing, trade-in, and contact paths that work without a phone call, for the buyers who won't make one yet.
Three Oregon dealerships run on our work
Click through and judge them the way your buyers would.
What to ask any website vendor before you sign
Whether you hire us or anyone else, get these answers in writing first. They're where the horror stories start.
If it's registered under the vendor's account, leaving them means fighting for your own name. It should be registered to the dealership.
Annual contracts with auto-renewal and buyout clauses keep billing after the relationship ends. Know the exit before the entrance.
A support queue with week-long response times is a cost measured in lost deals. Ask who picks up, and how fast.
Deleting them throws away every ranking those pages earned. There should be a plan for them.
Run any vendor's client sites through PageSpeed Insights yourself. Slow sites rank behind fast ones and convert worse.
Platform pricing runs monthly forever. A build you own costs what it costs, once, plus hosting you control.
Questions dealers ask us
Can you handle our inventory feed?
Yes. We build inventory around your existing DMS or feed where one exists, and structure unit pages so each one can rank and be cited by AI search on its own.
We're mid-contract with a platform. What are our options?
Read your term and renewal dates first; most platform contracts renew automatically with a notice window. We can build in parallel so the new site launches the day your term ends, with no gap where the dealership has no website.
What does an RV dealer site cost compared to a platform?
A platform bills monthly for as long as you exist. Our builds are project-priced and you own the result; the ongoing cost is hosting in your own account. Bring your current invoice to the strategy call and we'll run the comparison with your numbers.
Do you understand the RV business or just websites?
Three Oregon dealerships run on our sites today. We've built for how RV buyers research: long timelines, heavy comparison, and dealer websites as a top research source alongside search engines and reviews.
Talk to the person who'd build it
Bring your current platform invoice and your frustrations. The strategy call covers your market, your inventory, and what an independent build looks like for your store. Call or text (541) 226-8087.